The Ford F-150 has many ways of being the leader and the brand wanted to create an innovative ad unit that projected that. We created a lineal Interactive ad unit that allowed users to experience the truck in different scenarios; work, adventure and design. Users were able to travel each section and click on hotspots to find out how the truck would fit their needs best. So whether you are a heavy-duty construction dude, an outdoor adventurer or a just a truck lover, this truck welcomes everyone.